Jónsi*, frontman for Icelandic Post-rock band Sigur Rós**, contributed a song from his latest solo album Go to an organization whose main intent is to work with communities and brighten up public areas. It’s called the Let’s Colour Project, started by a few international companies who believe, “Grey is out. Gloom is gone. It’s time to live our lives in colour.” Their most recent, eye-popping, color non-stopping ad campaign has gotten the Jónsi seal of approval.
Who doesn’t love time-lapse photography?
* – Jónsi pronounced Joan-See
** – Sigur Rós pronounced See-Your Roash (Icelandic Translation: Victory Rose)