OK Go was awarded a Special Achievement Award from this years Webby’s for their ground-breaking videos. But the real honor is that they’re the subject of a new parody video that has, of course, gone viral. A new video posted to YouTube notes the similarity to OK Go’s Rube Goldberg video for “This Too Shall Pass” to a classic board game.
But, it makes the point that the game didn’t always deliver as promised.
“Mousetrap Never Works” has drawn more than 350,000 views in less than a week, which is impressive, but they have a ways to go before they catch OK Go’s 12,000,000 views for “This Too Shall Pass.”